...the motivations to exhibit should emanate from a prevailing predisposition toward serving the public.
emanate
[noun]
issue 散发: ~ warmth, smell
originate 发源
give out (feeling/quality/sensation): ~ confidence
prevailing
style, culture 流行/通行
predisposition
to certain behaviour 倾向于
to disease
Wednesday, 26 July 2017
Wednesday, 5 July 2017
Summary
Week 3
Exploration
Week 4
No entry
Week 5
About Art Expo Malaysia Plus
Art Scene in Malaysia
Week 6
Art Exhibition is not Everyone's Cup of Tea
Change of Subject
Week 7
Negaraku Art Exhibition (Part 1/2)
Negaraku Art Exhibition (Part 2/2)
Scholar on Art Exhibition
Scholar on Art Exhibition
I explored some references on exhibition design to have an intro towards this topic. In Exhibition Design by David Dernie, he studied cases on exhibition design by various angles. I relate his context to my research topic:
Negaraku art exhibition is a physical narrative space that aimed to stimulated experience of entertained yet educated. Curators use display (art works, caption, portfolio book), lighting and visual communication to tell audience the importance of local modern art and appreciate them.
A similar theory of exhibiting techniques can found in Dean's Museum Exhibition: Theory and Practice which talk about fundamental exhibition design, including the art principles and exhibition evaluation.
Diagram 1: A book to understand the basic exhibition design. |
Despite the fundamental theory, a level deeper is thinking behind the appearance. I found many studies on museum communication design, which is similar to Negaraku that art pieces has rich historical background. The core message of museum is to educate, there I found the Eilean Hooper-Greenhill, a professor of Museum Studies in University of Leicester. He published Museums and the Shaping of Knowledge and The Educational Role of the Museum which study museum in education. According to him, museum sparkled and satisfied visitors' curiosity with physical display in front of them. He questioned how museum can bring what kind of knowledge to audience, and rethinking the value of it.
He also compile the theories on museum communication into a book Museum, Media, Message. It studied the museum as media to communicate message and evaluate the communication, which I can refer to to research on inaccurate of art work presentation.
My research conclusion until this stage is:
- Malaysia art exhibition hardly achieve the aim of educating because Malaysian rarely visit it.
- Art exhibition can deliver or twist the message of original artist to audience, and this might happens and audience are not aware of it.
Reference
Dean, D. (2002) Museum Exhibition: Theory and Practice. London: Routledge. [Online] Available at: https://books.google.com.my/books?id=QDWIAgAAQBAJ&dq=Exhibition+Design:+Theory+and+Practice&lr=&source=gbs_navlinks_s (Accessed on 5 July 2017)
Dernie, D. (2006) Exhibition Design. London: Laurence King Publishing. [Online] Available at: https://books.google.com.my/books?id=CalHMBYjdpoC&dq=exhibition+design&lr=&source=gbs_navlinks_s (Accessed on 5 July 2017)
Hooper-Greenhill, H. (1999) Museum, Media, Message. United Kingdom: Psychology Press. [Online] Available at: https://books.google.com.my/books?id=a8cI8HhHh8UC&dq=museum+communication&lr=&source=gbs_navlinks_s (Accessed on 5 July 2017)
Hooper-Greenhill, H. (1992) Museums and the Shaping of Knowledge. London: Routledge. [Online] Available at: http://14.139.206.50:8080/jspui/bitstream/1/2452/1/Hooper-Greenhill,%20Eilean%20-%20Museums%20and%20the%20Shaping%20of%20Knowledge.pdf (Accessed on 5 July 2017)
Hooper-Greenhill, H. (1999) The Educational Role of the Museum. United Kingdom: Psychology Press. [Online] Available at: https://books.google.com.my/books?id=-3_9K-TcPiwC&dq=museum+communication&lr=&source=gbs_navlinks_s (Accessed on 5 July 2017)
Bibliography
Macleod, S. (2005) Reshaping Museum Space. London: Routledge. [Online] Available at: https://books.google.com.my/books?id=PYnBVWj38-0C&dq=exhibition+design&lr=&source=gbs_navlinks_s (Accessed on 5 July 2017)
Negaraku Art Exhibition (Part 2/2)
Diagram 4 is mixed media installation “Of ' Image,Object,Illusion ' -Off Series Mechanism” (1977) by Lee Kian Seng. The work was produced after one decade of Malaysia Independence, it questioned the past and future of the nation. Jalur Gemilang was painted in reflected position, with a cockroach on the canvas, does it mean? It gives the feeling of something not quite right happened in the country. The excellent part is the execution that plays with space and dimension which took my attention.
According to the artist, the canvas is an mirror/virtual image; the visual on canvas is virtual image of artist himself who is raising the national flag. The real flag is an object, placed parallel with the canvas (image). Lighting is directly shine on object flag, making it project to the white ground to produce an illusion (Lee, n.d.).
Rationale from Lee Kian Seng's website does not match with what is exhibited, the lighting in exhibition is above the object flag (refer to Diagram 5), but in the rational it should produce an illusion/shadow of flag on the ground. Is this the mistake of curators?
Reference
Leekianseng.com (n.d.) Factual Inaccuracies in the publications of Malaysian Art. [Online] Available at: http://www.leekianseng.com/lee_FactualInaccuracy.pdf (Access on 4 July 2017)
Leekianseng.com (n.d.) 《 Of ' Image,Object,Illusion ' -Off Series Mechanism 》by LEE Kian Seng. [Online] Available at: http://www.leekianseng.com/3d_Image.pdf (Access on 4 July 2017)
Biblography
Lee, K.S. (2013) Hijacking Art. Sinchew Daily. [Online] Available at: http://opinions.sinchew.com.my/node/28471) (Translated by Lee, K.S. at http://www.leekianseng.com/lee_HijackingArt.pdf)
Lorenc, J. at al. (2007) What is Exhibition Design? Singapore: Page One Publishing Private Limited.
According to the artist, the canvas is an mirror/virtual image; the visual on canvas is virtual image of artist himself who is raising the national flag. The real flag is an object, placed parallel with the canvas (image). Lighting is directly shine on object flag, making it project to the white ground to produce an illusion (Lee, n.d.).
Rationale from Lee Kian Seng's website does not match with what is exhibited, the lighting in exhibition is above the object flag (refer to Diagram 5), but in the rational it should produce an illusion/shadow of flag on the ground. Is this the mistake of curators?
Diagram 4: “Of ' Image,Object,Illusion ' -Off Series Mechanism” exhibited in Negaraku exhibition. |
Diagram 6: Notice the difference in spotlight position. Left is lighting design in Negaraku art exhibition, right is Lee's documentary of artwork exhibition (leekianseng, n.d.). |
Diagram 8: Lee Kian Seng's accusation of National Art Gallery presented his art work with edited content in 1994. |
Reference
Leekianseng.com (n.d.) Factual Inaccuracies in the publications of Malaysian Art. [Online] Available at: http://www.leekianseng.com/lee_FactualInaccuracy.pdf (Access on 4 July 2017)
Leekianseng.com (n.d.) 《 Of ' Image,Object,Illusion ' -Off Series Mechanism 》by LEE Kian Seng. [Online] Available at: http://www.leekianseng.com/3d_Image.pdf (Access on 4 July 2017)
Biblography
Lee, K.S. (2013) Hijacking Art. Sinchew Daily. [Online] Available at: http://opinions.sinchew.com.my/node/28471) (Translated by Lee, K.S. at http://www.leekianseng.com/lee_HijackingArt.pdf)
Lorenc, J. at al. (2007) What is Exhibition Design? Singapore: Page One Publishing Private Limited.
Monday, 3 July 2017
Negaraku Art Exhibition (Part 1/2)
The exhibition is a programme under "Inisiatif NEGARAKU" in conjunction with the 60th year anniversary celebration of Malaysia independence. The exhibition aim is to awake the importance of visual art treasure of the country. It also give a chance to Malaysian to appreciate the great art pieces that hardly seen on usual days. The 88 artworks exhibited are selected from 72 artists, those are the important pieces in Malaysian history of modern art.
The curator group is consists of various local artists, some are from Curator of Collections Division of National Visual Arts Gallery:
- Amerrudin Ahmad
- Faizal Sidik
- Syahrul Niza Ahmad Zaini
- Azrul Amin Arshad
- Ismaliza Mohd Badarudin
According to the exhibition catalogue, they selected artworks and arranged them considering genre, movement, influence and artists' rationale. The age of artists also noted beside the art pieces for audiences to imagine the process of art creation.
I visited to the exhibition twice, the first time was with TOA field trip, and it is important because it gave the first impression to me who don't know any background of it. Spatial, historical and humanities were the keywords that came into my mind. I keep going back to the sculpture Bujang Berani (1991) by Bayu Utomo Radjikin, it was the suffering expression that pulled me into it. They were just standing there with perhaps the strongest expression in someone's life, screaming quietly to the quiet and cold gallery, and their suffer is eternal as they were captured in a still sculpture.
It was my favourite piece since I saw its image on secondary school Seni subject textbook, this is the first time I stand in font of the real sculpture. It was also the first time I knew Radjikin produced a second piece entitled "Lang Ngindang" on the second year. It amazed me that the artist was just aged 22 when he created Bujang Berani after reading caption beside it.
Diagram 1: The sculptures were placed face to face, seems screaming at each other.
Somehow it look complete when they are placed together.
It was my experience on space arrangement on the first visit, on second time I went there with a target to study the the exhibition design. When I walked in to the exhibition space, I tried to figured out which direction to start walking from "Landscape" category, soon I realised the exhibition is not arranged according the timeline but theme. It has five themes: Landscape, Social Interaction, Beliefs, Abstract and Inheritance/Independence.
Landscape category has the earliest painting among all the exhibited art works, it includes work from 1940's, featuring Abdullah Ariff who is known as father of Malaysia modern art. The most famous painting of him "Lukisan Bumi yang Bahagia - Lombong Biji Timah Malaya" (1950) was the spotlight in the category. Even though it is hanged together with other batch of art works, its position still the most obvious to be seen, despite Ariff's portfolio book and bronze plate of National Heritage certification placed at the side of art works.
The curators also put art works that has similar content together for audience to compare them. In Social Interaction category, a half-closed area is built using walls, and portrait paintings are hung in the area. When people stepped into it, they feel surrounded by the portraits/faces. The exhibition uses this method to create many sections with different emotion.
Diagram 3: Top view plan to explain the section mentioned above.
See Part 2 on next post.
|
Saturday, 1 July 2017
Change of Subject
The fact that Art Expo Malaysia is very focus on commercial is unsurprising, no wonder the exhibition can survive until today since 2007. I am also bored of this, can't Malaysia has an long run art exhibition for art community's growth? For example, annual Malaysia Popular Book Fair as a spot which many high quality Mandarin literature conferences were organised.
I tried researched on fine art commerce, however it is too hard because I've never in touch with fine art marketing, yet Art Expo Malaysia is very much emphasise on selling the art pieces. I decided to change my subject to Negaraku Exhibition that is now showcasing at National Visual Arts Gallery until 30 September 2017. Reasons why I changed my topic:
- I can still visit to the exhibition for research if I am not sure of anything. Although I have pictures of last year's Art Expo Malaysia Plus, but I hardly recall the total ambiance of the exhibition.
- Compared to Negaraku, I found art works in Art Expo are more random and it is hard to set a subject if I want to discuss about artworks.
- I found more historical meaning in the Negaraku exhibition to research about, compared to the commercial-driven Art Expo.
Although I came to this decision in last-minute, but it is necessary for me to change the subject because when came to know more about Art Expo, I know that it is not for me, because I was just wanted to analyse artworks, research more about Malaysia art field and a little of history, but not about how to sell art. Some of the research that I've done is still usable even though my target subject has changed.
Bibliography
Art Expo Malaysia Plus. (2016) Malaysia Art Gallery Guide. Issue 23. [Online] Available at: https://issuu.com/malaysiaartgalleryguide/docs/final_magg__23_with_cover_for_e-bla
(Accessed on 1 July 2017)
(Accessed on 1 July 2017)
DiMingo, E.P. (1987) The Fine Art of Positioning: Sound Bite or Solid Marketing? [Online] Available at: http://www.artofpositioning.com/wp-content/uploads/2013/04/Fine-Art-Of-Positioning.pdf (Accessed on 2 July 2017)
Sherman, D.J. (1994) Art, Commerce, and the Production of Memory in France after World War I. In: Gillis, J.R. The Politics of National Identities. United Kingdom: Princeton University Press.
(Accessed on 1 July 2017)
(Accessed on 1 July 2017)
Art Exhibition is not Everybody's Cup of Tea
According to Ooi Kuk Chuen, editor of Art Expo Malaysia annual book, one of the main focus of this exhibition is education:
The organisers aimed to make the Art Expo Malaysia a life experience and an educational event, with great entertainment value as well as a quality diversity in terms of media, styles, artists and geography - regional or as sovereign states (Ooi, 2010).
I doubt the effectiveness of an art exhibition to local public's education, because visual aesthetic is not something that can be taught just through an art exhibition. Their target audience are those who are already has interest in art, and them who has potential to buy art. In the book Way of Seeing, data shown most of the population think art is a privilege for the rich, and people who visit to art museum are those who has higher education (Berger, 1977, p.24).
Way of Seeing was published at 1977, in recent year's data of 2001, the result is almost the same as Berger's, which majority of art museum visitors has at least a diploma education, and for them the art museum is more likely to be a educative leisure, just like Ooi stated (Hanquinet and Savage, 2001). This report also led me to Bourdieu and Darbel's The Love of Art: European Art Museums and Their Public published in 1966, that studied the characteristics of small population who visit art museums.
Diagram 1: This is the first systematic sociology study of art museums and their public. I will study on it later for essay writing. |
Therefore, target audience of Art Expo Malaysia is definitely not all the Malaysian public, but the specific group that has interest in creative field. In Malaysia History of Art from Scratch written by Malaysian artist Tan Chin Kuan, he stated that Art Expo Malaysia is a big-scaled art commerce event, but not a major activity that push the visual art field.
I agreed that this art exhibition could not achieve art education for public, although it is free entry for everyone, because they are rarely get in touch of it. Therefore I shall focus on how an art exhibition influence the art or creative society.
Reference
Berger, J. (1977) Ways of Seeing. United Kingdom: Penguin Books Ltd.
Hanquinet, L. and Savage, M. (2011) 'Educative leisure' and the art museum.
United Kingdom: Wentworth College.
Ooi, K.C. (2010) Art Expo Malaysia 2010. Selangor: Art Expo Malaysia Sdn Bhd.
Tan, C.K. (2016) Malaysia History of Art from Scratch. Malaysia: Tan Chin Kuan.
(Translated by Yap, J.E. from Chinese)
Bibliography
Bourdieu, P. and Darbel, A. (1966) The Love of Art: European Art Museums and Their Public.
Reprint Edition. Cornwall: Politic Press.
Reprint Edition. Cornwall: Politic Press.
Tuesday, 27 June 2017
Art Scene in Malaysia
Diagram 1: Interior design of Penang China House placed gallery and market place on first floor, while cafe and theatre on ground floor. |
Diagram 2: Interior of Penang Sekeping Victoria designed by Ng Seksan. |
Penang is
where we can obviously see government takes part in pushing art to public. The
appears of street mural effectively attract tourists to visit the old heritage
city. Private sectors are also a supportive back up for art environment in
Penang, such as China House which was a redesigned traditional house, making into combination of gallery, cafe and theatre with excellent aesthetic taste. Similar to China House, Sekeping Victoria, a combination of hotel, cafe and event space in George Town that redesign from old building by the well-known architecture Ng Seksan is another place that innovate from Penang old heritage. Penang is such a town that preserve the traditional beauty yet they did not reject the new innovation. Accepting new idea is a wise choice to sustain the collective memory from past decades, and it is the most interesting point for tourist attraction because it shows the character of Malaysia. For Penang people that grow in rich art environment, are they more art educated?
How Art Exhibition can Contribute to Public
Art gallery is more saturated in Kuala Lumpur compared to other states in Malaysia, especially in fine arts. For instance, National Visual Arts Gallery is a place where shows government pay attention to Malaysian art education. It is constantly renovating following the changes of era. Art gallery is different to Penang's street art and cafe that people pass by or walk in everyday, for common people, art gallery is where visitors need to be serious, dress well and think deeply. The Art Expo Malaysia founder's original goal described from their official website is to "having an art fair to bring together some of the finest artworks from different parts of the world to Kuala Lumpur, for public viewing". He is hoping public to appreciate the collection that he brought in, so that it helps the growth of art industry in Malaysia. But does public really have the sense to appreciate them?
Kuala Lumpur has numerous number of street art and cafe too, yet it has more art galleries and exhibitions. Datuk Vincent Sim paid so much amount of workloads to bring in the art pieces for public, does it make any difference to Kuala Lumpur? Or perhaps make any improvement for Malaysian visual art education? Or it just provide people to check-in on Instagram?
Is Organising Art Exhibition Effective in Public Art Education?
Art scene in Malaysia is growing together with the blooming of art and design market. The enthusiasts really create stuff and make it into a small scale business for just for sharing. It has became a trend among young people too. Besides, cafe that well designed also improved people's sense toward environment and atmosphere. It open a space for them to appreciate art, and then goes upward to fine art.
In appreciating art, the first layer is to see the presentation of art piece, then understand the meaning or content behind it. A person with born visual taste is able to recognise or feel the beauty of artwork's appearance, but the one without visual art sense need to learn it, not to mention analysing artwork's content that definitely require to think.
Malaysian need a proper art education in appreciating art that taken seriously, not just the Visual Art subject in primary or secondary school that sometimes "borrowed period" for other "more important" subjects.
Self-reflection
I have the ideas on this issue, now I need to find a theory to prove my thinking, content is probably about art education.
Biblography
National Art Gallery. (n.a.) Information of NVADB. [Online] Available at:
http://www.artgallery.gov.my/?page_id=3744 (Accessed on 27 June 2017)
Monday, 26 June 2017
About Art Expo Malaysia Plus
I have decided to study on Art Expo Malaysia because of the reasons below:
Art Expo Malaysia (AEM) is founded in 2007 by Datuk Vincent Sim Tiak Choo, an art philanthropist and art collector. His objective is to bring in the finest art pieces around the world for Malaysian public to have the chance in admiring the works. Soon his sons Sim Pojinn and Sim Polenn joined him and it lead to the change of AEM business model, and they corporate with medias from different country to attract galleries to participate the exhibition. Their strategies brought AEM to meet international art exhibition qualities and support the annual exhibition sustains until today (Art Expo Malaysia Plus, n.a.). Despite showcasing artworks to public, AEM is also known as a showcase for art collector to choose and purchase their favourite artworks. Art exhibition highlights the current trend in art collection field, said Sim Polenn, the project director (Toh, 2015). The exhibition reached its top sale record in 2014 which was RM20.1 mil (Goh, 2016). In 2015, AEM changed its name to Art Expo Malaysia Plus, "Plus" represent the upgraded art galleries selection, artist presentation and visitor experience.
The aim of Art Expo Malaysia Plus is divided into two main directions, one focus on selling art piece to art collectors, another is for public to get in touch with art. Both of it helps visual art industry to grow. Based on this, I listed topics for further research as below:
[noun] a person who seeks to promote the welfare of others, especially by the generous donation of money to good causes (Oxford Dictionary of English, 2016).
Art Expo Malaysia (n.a) ABOUT ART EXPO MALAYSIA PLUS. [Online] Available at:
http://artexpomalaysia.com/about/ (Accessed on 26 June 2017)
Goh, D. (2016) Art for all interests and budgets. The Star. [Online] Available at:
http://www.star2.com/culture/arts/2016/10/20/art-expo-malaysia-plus-rounds-up-the-best-of-contemporary-art/ (Accessed on 26 June 2017)
Oxford Dictionary of English. (2016) Version 3.3. Oxford: Oxford University Press.
Toh, T. (2015) Plus points for art. The Star. [Online] Available at:
https://www.pressreader.com/malaysia/the-star-malaysia-star2/20150906/281668253746291 (Accessed on 26 June 2017)
Diagram1:
Art Expo Malaysia Plus. (2016) Cover photo. Facebook. [Online] Available at:
https://www.facebook.com/163714023691418/photos/a.318730298189789.80339.163714023691418/1532397706823036/?type=1&theater (Accessed on 26 June 2017)
- My interest in fine art. I visited Art Expo last year, it had variety of visual art forms including sculpture, painting, and some of the masterpieces gave me goosebumps.
- It has long history of exhibiting since 2007. Besides, it has wide range of galleries and artists participating its exhibition. In the coming edition of this year, there will be 2,000 artworks showcasing from 30 countries. Therefore, I can study richer content from it compared to other exhibition that just started in recent years.
Art Expo Malaysia Plus Facebook Page cover about the upcoming event this year (Diagram 1). |
Art Expo Malaysia Plus Background
Art Expo Malaysia (AEM) is founded in 2007 by Datuk Vincent Sim Tiak Choo, an art philanthropist and art collector. His objective is to bring in the finest art pieces around the world for Malaysian public to have the chance in admiring the works. Soon his sons Sim Pojinn and Sim Polenn joined him and it lead to the change of AEM business model, and they corporate with medias from different country to attract galleries to participate the exhibition. Their strategies brought AEM to meet international art exhibition qualities and support the annual exhibition sustains until today (Art Expo Malaysia Plus, n.a.). Despite showcasing artworks to public, AEM is also known as a showcase for art collector to choose and purchase their favourite artworks. Art exhibition highlights the current trend in art collection field, said Sim Polenn, the project director (Toh, 2015). The exhibition reached its top sale record in 2014 which was RM20.1 mil (Goh, 2016). In 2015, AEM changed its name to Art Expo Malaysia Plus, "Plus" represent the upgraded art galleries selection, artist presentation and visitor experience.
The aim of Art Expo Malaysia Plus is divided into two main directions, one focus on selling art piece to art collectors, another is for public to get in touch with art. Both of it helps visual art industry to grow. Based on this, I listed topics for further research as below:
- Art scene in Malaysia
- Art exhibition management: Space arrangement, selecting art pieces
- Art exhibition as business and its finance matters
Vocabulary
Philanthropist[noun] a person who seeks to promote the welfare of others, especially by the generous donation of money to good causes (Oxford Dictionary of English, 2016).
Reference
Art Expo Malaysia (n.a) ABOUT ART EXPO MALAYSIA PLUS. [Online] Available at:
http://artexpomalaysia.com/about/ (Accessed on 26 June 2017)
Goh, D. (2016) Art for all interests and budgets. The Star. [Online] Available at:
http://www.star2.com/culture/arts/2016/10/20/art-expo-malaysia-plus-rounds-up-the-best-of-contemporary-art/ (Accessed on 26 June 2017)
Oxford Dictionary of English. (2016) Version 3.3. Oxford: Oxford University Press.
Toh, T. (2015) Plus points for art. The Star. [Online] Available at:
https://www.pressreader.com/malaysia/the-star-malaysia-star2/20150906/281668253746291 (Accessed on 26 June 2017)
Diagram Source
Diagram1:
Art Expo Malaysia Plus. (2016) Cover photo. Facebook. [Online] Available at:
https://www.facebook.com/163714023691418/photos/a.318730298189789.80339.163714023691418/1532397706823036/?type=1&theater (Accessed on 26 June 2017)
Saturday, 3 June 2017
Exploration
1. Critically review a local art/ design exhibition in-depth. Discuss it in terms of its curatorial goals and exhibition design with related research.
Malaysia has many art and design exhibition, but not all are well-known by people. Below are the art/design exhibition that gave me strong impression:
Sasaran Art Festival was initially organised by two artists who wanted to create an art scene in Sasaran, a fishing village near Klang, Kuala Lumpur. Different than other art exhibitions held in high-end galleries, artworks for this festival are not only displayed in exhibition room, but also on the street, above the buildings, or parks in the village. Besides, Sasaran villagers also participated in creating artworks despite the professional artists. This is a art activity that aimed to teach people appreciate art and bring it into their life.
Urbanscape is an art exhibition targeted to youngsters in Malaysia, which they see it as a cool and hipster activity to do with friends. The objective is bring together the communities from field of music, art and design. It is supported by commercial brands. The art works not only reflect to society current issue and personal issue, it also includes experimental art such as lighting installation on Urbanscape 2017.
Art Expo Malaysia is large scale art exhibition that has a longest history in Southeast Asia. It is aimed to promote art in selling art piece and get people exposed to art.
I am going to research more on this question as I have most interest into it.
2. Compare and contrast the relationship of celebrities with their fans in two different creative communities. Which one is relatively more healthy in their connections?
Eminem the rapper had a stalker fans named Slim who wrote letters and threaten him that he will suicide if Eminem does not respond him. In the end he committed suicide after killing his pregnant girl friend. Eminem wrote a song title "Stan", a combination of word "stalker" and "fan" to talk about this incident and warn his fans that there has limit in worshiping idols. He wrote the song into dialogue form between him and Slim, the lyrics below are the letter that Slim sent to him:
Hey, Slim, that's my girlfriend screamin' in the trunk
But I didn't slit her throat, I just tied her up, see, I ain't like you
‘Cause if she suffocates she'll suffer more, and then she'll die too
Well, gotta go, I'm almost at the bridge now
Oh shit, I forgot, how am I supposed to send this shit out?!
(Eminem, 2000)
In contrast, there are many people was motivated by Eminem's music, such as his song "Not Afraid" that talked about him beating drug addict and "Mockingbird" that promising to give his daughter a good life. His music tells people that they are not alone in suffering struggle.
3. Examine the issue of cultural appropriation within a domain of beauty, fashion or music industry. Why are some communities cautious of, or against this practice?
Diagram 1: A fashion blogger dressed up in Thrasher Tee, brand of skateboarding monthly magazine.
|
Diagram 2: The skateboarders might think people who just wears Thrasher Tee are superficial. |
Diagram 3: Rihanna in her and Coldplay's "Princess of China" music video. |
When we talk about cultural appropriation, first issue that came into my mind is the skateboard enthusiates who accuse that people follow fashion trend blindly without knowing the rationale behind of the brand was originally about passion in skateboard. Besides, European music video or movie that has Asian tradition culture element also did not use it well, such as redesign the traditional cloths into sexy appealing because it is cater to audience.
Skateboard community against this trend because skateboarders themselves are passionate and works hard to acquire the skills, they developed their own style to make themselves different with others. Therefore if somebody imitate them without understanding the real culture and idea, definitely they feel offended.
4. What are some issues and best practices for design in multilingual communities? Write from the perspective of either a graphic designer or interactive designer.
Graphic designer's mission is help products to communicate with public. In order to make consumer from different background to understand product message, designers from different country need to consider the most effective way to communicate in different cultural background. Malaysia is a good example of country practicing multilingual design due to its muti-cultural background. Malaysia product packaging comes in variation of language especially daily-consume product such as snacks and packaged drinks. Besides using literal language, sign as universal language is also effective no matter the audience is literate. Road sign is one of the good example of universal language.
5. Explore a variety of media is used within the context of branding or transmedia storytelling. Does variety dilute the effectiveness of an advertising campaign or story?
In branding campaign design, media used is separate into two categories which are Above the Line (ATL) and Below the Line (BTL). ATL is high-end media which costs more such as TV commercial and outdoor billboard, while BTL is refer to lower end media such as flyers and mall stand. These two categories is targeted to different audience so that branding campaign can reach the potential consumer from every angle in their daily life. It is a marketing strategy that designer should know and it can be used to approach this research question.
Reference
Eninem (2000) Stan. In: The Marshall Mathers LP. Interscope Records.
Diagram Source
Diagram 1
Man, C. (2016) THE NEW TREND IN EVERY COOL GIRL’S CLOSET : THRASHER TEE. Duo Gigs. [Online] Available at: http://www.duogigs.com/2016/09/the-new-trend-in-every-cool-girls.html
Diagram 2
Meme Maker. (NA) [Online] THRASHER MAG T-SHIRT? TELL ME AT LEAST 1 THING U KNOW ABOUT SKATEBOARDING [Online] Available at: https://www.mememaker.net/meme/thrasher-mag-t-shirt-tell-me-at-least-1-thing-u-know-about-skateboarding/
Diagram 3
Nika, C. (2012) Inside the Style of Rihanna and Coldplay's 'Princess of China' Video. Rolling Stone. [Online] Available at: http://www.rollingstone.com/culture/news/inside-the-style-of-rihanna-and-coldplays-princess-of-china-video-20120823
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