I have decided to study on Art Expo Malaysia because of the reasons below:
Art Expo Malaysia (AEM) is founded in 2007 by Datuk Vincent Sim Tiak Choo, an art philanthropist and art collector. His objective is to bring in the finest art pieces around the world for Malaysian public to have the chance in admiring the works. Soon his sons Sim Pojinn and Sim Polenn joined him and it lead to the change of AEM business model, and they corporate with medias from different country to attract galleries to participate the exhibition. Their strategies brought AEM to meet international art exhibition qualities and support the annual exhibition sustains until today (Art Expo Malaysia Plus, n.a.). Despite showcasing artworks to public, AEM is also known as a showcase for art collector to choose and purchase their favourite artworks. Art exhibition highlights the current trend in art collection field, said Sim Polenn, the project director (Toh, 2015). The exhibition reached its top sale record in 2014 which was RM20.1 mil (Goh, 2016). In 2015, AEM changed its name to Art Expo Malaysia Plus, "Plus" represent the upgraded art galleries selection, artist presentation and visitor experience.
The aim of Art Expo Malaysia Plus is divided into two main directions, one focus on selling art piece to art collectors, another is for public to get in touch with art. Both of it helps visual art industry to grow. Based on this, I listed topics for further research as below:
[noun] a person who seeks to promote the welfare of others, especially by the generous donation of money to good causes (Oxford Dictionary of English, 2016).
Art Expo Malaysia (n.a) ABOUT ART EXPO MALAYSIA PLUS. [Online] Available at:
http://artexpomalaysia.com/about/ (Accessed on 26 June 2017)
Goh, D. (2016) Art for all interests and budgets. The Star. [Online] Available at:
http://www.star2.com/culture/arts/2016/10/20/art-expo-malaysia-plus-rounds-up-the-best-of-contemporary-art/ (Accessed on 26 June 2017)
Oxford Dictionary of English. (2016) Version 3.3. Oxford: Oxford University Press.
Toh, T. (2015) Plus points for art. The Star. [Online] Available at:
https://www.pressreader.com/malaysia/the-star-malaysia-star2/20150906/281668253746291 (Accessed on 26 June 2017)
Diagram1:
Art Expo Malaysia Plus. (2016) Cover photo. Facebook. [Online] Available at:
https://www.facebook.com/163714023691418/photos/a.318730298189789.80339.163714023691418/1532397706823036/?type=1&theater (Accessed on 26 June 2017)
- My interest in fine art. I visited Art Expo last year, it had variety of visual art forms including sculpture, painting, and some of the masterpieces gave me goosebumps.
- It has long history of exhibiting since 2007. Besides, it has wide range of galleries and artists participating its exhibition. In the coming edition of this year, there will be 2,000 artworks showcasing from 30 countries. Therefore, I can study richer content from it compared to other exhibition that just started in recent years.
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| Art Expo Malaysia Plus Facebook Page cover about the upcoming event this year (Diagram 1). |
Art Expo Malaysia Plus Background
Art Expo Malaysia (AEM) is founded in 2007 by Datuk Vincent Sim Tiak Choo, an art philanthropist and art collector. His objective is to bring in the finest art pieces around the world for Malaysian public to have the chance in admiring the works. Soon his sons Sim Pojinn and Sim Polenn joined him and it lead to the change of AEM business model, and they corporate with medias from different country to attract galleries to participate the exhibition. Their strategies brought AEM to meet international art exhibition qualities and support the annual exhibition sustains until today (Art Expo Malaysia Plus, n.a.). Despite showcasing artworks to public, AEM is also known as a showcase for art collector to choose and purchase their favourite artworks. Art exhibition highlights the current trend in art collection field, said Sim Polenn, the project director (Toh, 2015). The exhibition reached its top sale record in 2014 which was RM20.1 mil (Goh, 2016). In 2015, AEM changed its name to Art Expo Malaysia Plus, "Plus" represent the upgraded art galleries selection, artist presentation and visitor experience.
The aim of Art Expo Malaysia Plus is divided into two main directions, one focus on selling art piece to art collectors, another is for public to get in touch with art. Both of it helps visual art industry to grow. Based on this, I listed topics for further research as below:
- Art scene in Malaysia
- Art exhibition management: Space arrangement, selecting art pieces
- Art exhibition as business and its finance matters
Vocabulary
Philanthropist[noun] a person who seeks to promote the welfare of others, especially by the generous donation of money to good causes (Oxford Dictionary of English, 2016).
Reference
Art Expo Malaysia (n.a) ABOUT ART EXPO MALAYSIA PLUS. [Online] Available at:
http://artexpomalaysia.com/about/ (Accessed on 26 June 2017)
Goh, D. (2016) Art for all interests and budgets. The Star. [Online] Available at:
http://www.star2.com/culture/arts/2016/10/20/art-expo-malaysia-plus-rounds-up-the-best-of-contemporary-art/ (Accessed on 26 June 2017)
Oxford Dictionary of English. (2016) Version 3.3. Oxford: Oxford University Press.
Toh, T. (2015) Plus points for art. The Star. [Online] Available at:
https://www.pressreader.com/malaysia/the-star-malaysia-star2/20150906/281668253746291 (Accessed on 26 June 2017)
Diagram Source
Diagram1:
Art Expo Malaysia Plus. (2016) Cover photo. Facebook. [Online] Available at:
https://www.facebook.com/163714023691418/photos/a.318730298189789.80339.163714023691418/1532397706823036/?type=1&theater (Accessed on 26 June 2017)
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